Every Mother Counts and Christy Turlington

Christy Turlington and ErgoBabyTHE CAUSE
Every Mother Counts is a non-profit organization dedicated to helping women get quality maternal health care to prevent infant and maternal mortality. More than half a million women die from pregnancy related causes each year and 90 percent of these deaths are preventable. EMC was founded to raise awareness and take action to improve the lives of girls and women worldwide.

As the founder of Every Mother Counts and a mother of two, Christy brings her two-decade history in fashion to her collaboration with Ergobaby. As the first in our Guest Designer Series, Christy chose this authentic African fabric created by a small businesswoman in West Africa to merge the unique sensibilities of African textile design with a stylish, one-of-a-kind twist on products parents use every day. Christy has been on the cover of hundreds fashion magazines including Vogue, Elle, W and Harpers Bazaar, and counts Louis Vuitton, Maybelline, Donna Karan, Roberto Coin and Calvin Klein as current or past advertising clients.

Christy Turlington Burns (born January 2, 1969) is an American model best known for representing Calvin Klein from 1987 to 2007. She has worked on dozens of modeling contracts with companies including Maybelline Cosmetics and Versace. Turlington starred in her fashion documentary Catwalk and Isaac Mizrahi’s Unzipped. She was added on as the fourth model investor, after Elle Macpherson, Naomi Campbell and Claudia Schi!er of the now defunct Fashion Cafes.
In 2010 Turlington founded Every Mother Counts, an advocacy and mobilization campaign to increase education and support for maternal mortality reduction globally. EMC was founded after the completion of Christy’s documentary, “No Woman, No Cry”, about maternal mortality in Tanzania, Bangladesh, Guatemala, and the United States.

The “Umba” pattern was created by Chantal, a small businesswoman in Togo, who provides for her family through textile design. Her batik method involves a specially carved wood stamp, hot wax and a white piece of cotton. Ergobaby is proud to work with The Collaborative Group, an organization that brings sustainable employment to women around the globe, to source design from the very regions served by the Every Mother Counts partnership.

The full ErgoBaby range of Baby Carriers can be viewed here