Las vegas, usa – september 13th, 2009 bloom launches the ‘ferrari’ of baby chairs with its new fresco fiamma limited edition
to celebrate bloom’s 3rd birthday, the four designer dads behind the bloom brand have created the limited edition, fresco fiamma.
fresco fiamma is an individually detailed and numbered version of bloom’s award winning fresco loftTM. manufactured in the first instance using vibrant red componentry, fiamma is then coated for a second time in new-car-quality high-gloss red finish.
bloom has limited global production to 1,100 units, with each fiamma individually inscribed with its unique model number. fiamma is available with a choice of striking leatherette seat pads in rock red, coconut white and lunar silver.
fresco fiamma incorporates the latest enhancement to fresco loftTM – the new lockable swivel shaft; fiamma being the perfect vehicle to launch this global innovation as bloom’s top of the line baby chair.
bloom first burst onto the designer baby products stage in September 2006 picking up the best product award for its frescoTM contemporary baby chair (now affectionately know as fresco classic) at the global baby trade fair in Cologne, Germany. at the same time the iconic cocoTM baby lounger was launched signaling bloom’s intent that baby gear and furniture can be innovative & functional and for the first time, stylish.
